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Meet our founder

Dr. Saroj Gupta - CEO and Founder

Asuun is headed by Dr. Saroj Gupta, a Geriatrics doctor. She has over 20 years of experience in private practice and academia. She is a serial entrepreneur and has successfully ran companies in the past. She is a graduate of Truman Medical College in MO and Harvard, Boston.

Dr. Gupta's Linkedin Profile



Since we are building an event based, behavior analysis location tracking and fall detection product. The usages are many from senior care to cognitive impaired person care to tracking kids in schools or their activities to work force management, and in delivery.
To achieve our goal, we have many stages of the product line.

1. Event based location tracking notification for Smart phones

2. Event based fall detection notification for Smart phones

3. Develop a wearable for event based notification – This wearable is for both indoor/outdoor – Location tracking
– Fall detection
– Route guidance
4. Develop behavior analysis software where the system learns itself instead of a user inserting schedule

Our product will have two distinct parts

1) Location tracking – where the system actively monitors a person, analyzes their behavior and notifies if there is any deviation. Since the system is monitoring, there is no need for a user’s next of kin/caretaker/admin etc. to do the job. The system will guide a user to the destination if it senses that the user is about to get lost or if the user doesn’t respond then reaches out for help.

• According to FBI and Silver Alert, there are about 90,000 people missing at any given time and about a third of them are senior citizens.
• According to Alzheimers association, there are 9M US citizens suffering from Dementia/Alzheimers.

• On average, one patient goes missing about 3 times per year.

• The average search costs about $1500 per person and lasts about 12 hours and the outcome is rarely good.

2) Fall Detection – The system analyzes when a user is more susceptible to fall and provides a notification when that activity is about to take place so a help can be provided. This reduces the risk of fall.

Overall value proposition: For continuing care residences – ability to provide hands on care when it is needed, increasing resident satisfaction and quality of life without increasing costs. These facilities are looking for ways to monitor the residents, provide help as quickly as needed without the need for hiring more workers.

For Hospitals/rehabs – lower readmissions thus saving money in readmission penalties

For families – peace of mind knowing where their loved ones are, without being obtrusive in nature

For Cities – lower rollout of EMT services thus saving money

For Center for Managed Services (CMS – Medicare/Medicaid) – lower costs & increased savings due to less hospitalization

For Smart Home manufacturer – a value added product and service creating differentiation

In our first stage we are developing a multiplatform system compatible with all mobile operating systems to be used with a smart phone or any existing GPS capable product. An admin/caregiver/next of kin/guardian will download the app, set up a schedule and the system will keep track of the user whether s/he is at the location at a scheduled time and if it determines an abnormality, will provide appropriate notification.

If it’s not personal, It’s not possible! See The Results and Feel the difference immediatly.

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Privacy Policy- Asuun


Last updated May 20, 2018

Asuun (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our mobile application (the “Application”). Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE APPLICATION.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Application after the date such revised Privacy Policy is posted.

This Privacy Policy does not apply to the third-party online/mobile store from which you install the Application or make payments, including any in-game virtual items, which may also collect and use data about you. We are not responsible for any of the data collected by any such third party.


We may collect information about you in a variety of ways. The information we may collect via the Application depends on the content and materials you use, and includes:

Personal Data Demographic and other personally identifiable information (such as your name, phone number, and email address) that you voluntarily give to us when choosing to participate in by signing up. If you choose to share data about yourself via your profile, online chat, or other interactive areas of the Application, please be advised that all data you disclose in these areas is public and your data will be accessible to anyone who accesses the Application.

Derivative Data Information our servers automatically collect when you access the Application, such as your native actions that are integral to the Application, including liking, re-blogging, or replying to a post, as well as other interactions with the Application and other users via server log files.

Geo-Location Information We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using the Application, to provide location-based services. If you wish to change our access or permissions, you may do so in your device’s settings.

Mobile Device Access We may request access or permission to certain features from your mobile device, including your mobile device’s [camera, contacts, microphone, reminders, sensors, SMS messages].

Push Notifications We may request to send you push notifications regarding your account or the Application.

USE OF YOUR INFORMATION Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience.

DISCLOSURE OF YOUR INFORMATION We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-Party Service Providers We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance.

Affiliates We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Sale or Bankruptcy If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline honor commitments we made in this Privacy Policy.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

TRACKING TECHNOLOGIES Cookies and Web Beacons We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Application to help customize the Application and improve your experience. When you access the Application, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Application. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

SECURITY OF YOUR INFORMATION We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

POLICY FOR CHILDREN We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems [and our mobile applications] include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

OPTIONS REGARDING YOUR INFORMATION [Account Information You may at any time review or change the information in your account or terminate your account by:

● Logging into your account settings and updating your account

● Contacting us using the contact information provided below

● [Other]

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.]

CALIFORNIA PRIVACY RIGHTS California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Application, you have the right to request removal of unwanted data that you publicly post on the Application. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Application, but please be aware that the data may not be completely or comprehensively removed from our systems.

CONTACT US If you have questions or comments about this Privacy Policy, please contact us at: Asuun LLC

300 E 39th St, Kansas City, MO 64111